WASHINGTON, D.C. — January 19, 2013 — The United States Conference of Mayors (USCM) announced the winners of the 2013 Safeguard My Meds Prescription Drug Abuse Recognition Program, during the 81st Winter Meeting in Washington, D.C. Awards were given to outstanding local initiatives that have the greatest potential to reduce the misuse and abuse of prescription drugs, particularly among young people.
The grant program is the latest initiative in a four-year partnership between Purdue Pharma, L.P., and USCM with the goal supporting and/or enhancing existing prescription drug abuse prevention programs in America’s cities, as well as encouraging the development of new and innovative programs. The successful USCM/Purdue Pharma partnership began in 2009 with a nationwide public awareness campaign, featuring Mayoral PSAs on the dangers of prescription drug abuse, and offering simple steps parents can take to protect their children by properly storing and disposing of medication in the home. To date, Mayors have recorded more than 200 radio and television PSAs, which have reached an audience of millions in cities across the country.
“I am proud to be a part of this important partnership with Purdue Pharma,” said Tom Cochran, U.S. Conference of Mayors CEO and Executive Director. “Together, The Conference of Mayors and Purdue Pharma have taken a national leadership role in the fight against prescription drug abuse, particularly among our young people, and these awards are an important step in supporting the efforts of mayors on the ground, at the local level.”
Grant awards were divided into two categories: small city (those with populations of less than 100,000) and large city (those with populations of 100,000 or more). First and second place awards were given in both categories. An independent panel of judges evaluated the applications based on innovation, creativity, mayoral involvement and potential impact.
”We congratulate the mayors who have won this year’s award and applaud the efforts of all the mayors who participated throughout the years in the USCM Safeguard My Meds public education campaign,” said Pamela Bennett, RN, BSN, Executive Director of Healthcare Alliance Development at Purdue Pharma. “USCM has been a valuable partner in helping to educate the public about the importance of safe storage and disposal of medication, and we look forward to our continued partnership.”
For more information, please download the full press release here.