The Medicine Abuse Project launched today, ringing in a multi-year effort to raise awareness and curb the abuse of medicine. Along with other industry leaders, Purdue Pharma has partnered with the Partnership at Drugfree.org to bring this unifying campaign to the public and private sectors in a national education effort and call to action to stop teen medicine abuse.
The Medicine Abuse Project will launch the week of September 23-29, 2012 and will both encourage and help parents and the public-at-large to take action: first, by talking with the kids in their lives about the dangers of abusing prescription and over-the-counter medicines, and second, by safeguarding and properly disposing of unused medications.
Through a destination website where visitors can learn more about the problem and what they can do, new public service announcements in national media, community outreach, education and events, The Medicine Abuse Project will shine a spotlight on this public health crisis, including both prescription and over-the-counter medicines. Individuals can sign up now to learn more. Follow the Project on Twitter at @MedicineAbuse and #endmedicineabuse.